CREATIVE MEDIA: ADAPTING CONTEMPORARY WAQF IN THE MALAYSIAN ISLAMIC BROADCASTING INDUSTRY
Keywords:
Islamic Broadcasting, Knowledge Waqf, Service Waqf, Intellectual PropertyAbstract
The Islamic creative media industry, which includes Islamic broadcasting institutions, needs to transition to new mechanisms for generating income, as the conventional business model based on ratings is no longer relevant for ensuring economic sustainability. This approach is not only ineffective but also contradicts the primary objectives of establishing Islamic broadcasting institutions when they adapt to the capitalist economic model. Therefore, this study aims to fundamentally propose contemporary waqf components that can be applied in the Islamic creative media industry. To achieve this objective, this qualitative study uses the Systematic Literature Review (SLR) method, in which articles are analyzed to identify key themes. Through the screening process, six articles were selected as the basis for the study, and the results identified four main themes with the help of ATLAS.ti software. The findings show that contemporary waqf components such as knowledge waqf, cash waqf, service waqf, and intellectual property waqf can be applied to the Islamic creative media industry. These components provide an effective framework for ensuring the economic sustainability of Islamic broadcasting while adhering to Shariah principles. Therefore, the proposed waqf model framework can help clarify its benefits to the Islamic economy.
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